How to set your cost per thousand
What to look at to pick a rate that attracts creators without overpaying.
Resources
How to build a campaign that works
Short, concrete material to set your rate, threshold and brief without burning budget on the first try.
Choosing the minimum threshold
Why a threshold that's too high scares people off and one that's too low fills you with noise.
Writing the brief
What to lock down and what to leave to the creator's judgment.
Clipping or influencer
When each format makes sense for what you're after.
Campaigns with product
How to choose between shipping the product and refunding the purchase.
Reading the results
Which metrics actually matter once the campaign is over.
Shall we start?
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